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Friday, 18 May 2007

If you have a website (Joomla or otherwise), and you have a vague interest in getting traffic, then pay per click (PPC) need to be part of your Search Engine (SEM) strategy.

Why is pay per click so useful? If you put an ad in a magazine about your product, you pay the magazine the add fee and it goes in. At that point you are hoping that the ad is compelling enough to get people to call/email/visit your site. If you get no leads from the ad, then you still had to pay the magazine the fee.

Friday, 18 May 2007

What exactly is email marketing?

It can be any number of things, at its most basic it is using email to communicate with your users, customers or stakeholders. Don't get confused by the word "marketing" here, I am using it in a very global sense:

  • A information site might send out news about new content that has been added
  • A non-profit organization might send news about its projects
  • A subscription site might use a series of autoresponders to create e-courses
  • A resteraunt site might send out coupons on a hot day for summer food specials
  • A ecommerce site might use it to send follow up emails to customers, or emails to people that abandoned your cart
  • A political campaign might send out emails to initiate donation drives
Friday, 18 May 2007

There are a number of great improvements to menus in Joomla 1.5. These are focussed on providing more flexibility to template designers and making Joomla sites more accessible and W3C valid. Specifically, significant improvments have been made to bulleted lists to now allow better submenus (for things like dropdown menus) and image replacement.

Friday, 18 May 2007

When I talk to clients, the usual comment about Joomla is that its a CMS for very small businesses or small personal sites. My ususal response is these two great sites, both are made with Joomla:

www.porsche.com.br
www.unric.org

More and more bigger organizations are turning towards Open Source as a viable CMS solution.

Welcome to web 3.0!

Friday, 18 May 2007

Brad Baker, the man behind the curtain at the joomla.org forums made his first dev blog post a few days ago. He talked about some of the traffic that joomla.org gets. What was most interesting is that joomla.org just broke an Alexa rank of 500. That means it is now one of the 500 most visited site on the web.

He also noted that the forums are one of the 30th biggest on the web. 

Great stuff!

 

Friday, 18 May 2007

Rob Schley just posted some interesting news at the main Joomla dev blog:

"During what is called the ìDeface Realtime Compoî Competition up to 150 Security Specialists, hackers, and crackers bomarded the CMS with attacks for 2 days straight without success. Both Joomla! and PHP-Nuke were evaluated during the competition and both systems received positive evaluations. Along with the positive evaluation, we received a certification from the WebSecure Group, declaring that Joomla! was reliable and recommended for use."

Its good to know that 150 hackers can't break into Joomla after two straight days. You can read more about it and the associated forum post on the Joomla dev blog.

 

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