Creating quality content is the backbone of Joomla inbound marketing and is the best way to draw in users, and turn those users into clients.
We've covered what quality content looks like in previous posts, including steps to take to ensure the content you write is appealing and useful to your audience.
Of course, if your audience can't find your content, then there is little chance that it will go viral or make it big.
This is where search engine friendly content creation comes into play: helping you create content that search engines will love just as much as your users.
What is search engine friendly content?
Put in the simplest terms, search engine friendly content is structured in a way that provides search engines with the information needed to understand what your blog post is about.
With that information your blog post can be included in search results for the keywords used in the article.
This ensures your content is working its hardest, reaching the most users through free targeted traffic from search engines.
Do your research first
The first step to getting your content to show up in search results is to do some research to understand what search terms are commonly used when looking for the information you are providing. This process is called 'keyword research' and is an important tool for inbound marketing, helping you find a connection between your product and your clients.
For example, if your site is selling information on the benefits of juicing, doing research to see what users are looking for can help you when looking for a new topic, as well as help you use words that will draw users in.
Content structure
Once the research is done, and the keywords you will be targeting have been decided on, the next step is to make sure your content is written in a web friendly format, using the keywords in your title and subtitles as well as the Meta tags of the post.
Breaking down a long blog post into segments, using proper formatting and short paragraphs is essential to ensuring your post is profitable, living up to its full potential by drawing in as many users as possible.
This will boost your inbound marketing success immensely, helping ensure your efforts aren't wasted, and the quality content you create is put to good use.
Engaging, high-quality content
It's important to remember that while ensuring the content you create is able to rank well in search engines and draw in sales, users, and subscribers, getting the users to your site is only the first step. Unless your content is engaging, providing useful, clear and well written information, it is unlikely those visitors will convert, becoming subscribers or clients. Use the keywords sparingly, once or twice per article, and in the main heading.
Optimizing your content is an important part of Joomla inbound marketing, and can help building your list and driving new users to your site through quality content creation.