As the online marketing world has evolved and matured, experience has shown that inbound marketing is one of the most effective ways to find customers and make sales through the Internet.
Inbound marketing takes dedication, intelligence, and terrific content to succeed.
But any inbound strategy also requires helpful software tools, and Joomla is a terrific platform for organizing an effective inbound marketing campaign.
Joomla As A Content Manager
In order to attract the right kind of audience and establish a positive rapport with them, you need to create content that they will find compelling, interesting, and informative.
Ensuring that your content is easy to find means that you'll need plenty of it, and you'll also want to make it widely available. That means a content management system is essential.
Making use of a flexible content management platform like Joomla is ideal.
You'll likely want to pursue more than one type of customer, and Joomla can make sure that each individual customer is exposed to the content and the tools that will be most effective on him or her.
Joomla has many features that will help with this including nested categories, tags, an extremely flexible navigation/menu system.
Joomla as a Marketing Platform
Of course, the bare-bones Joomla package isn't quite ready to meet all of your inbound marketing needs.
However, with a good set of add-ons, Joomla can manage your content, deliver messages to potential customers, collect information from them, organize your sales funnel, create landing pages, and even report on your marketing program's effectiveness.
Here's a quick look at some of the most relevant groups of Joomla add-ons for your marketing efforts:
Joomla as an Engine of Growth
Once you've built your audience and implemented your marketing strategy, you probably have a plan to encourage your audience to take the next step
This could be anything from becoming a member on your site, making a purchase, registering for an event, making a donation, etc. And Joomla has lots of great add-ons to help you accomplish all of the these tasks.
Most importantly, you'll want to be incorporating your long-term goals into the marketing efforts described above.
Joomla as an End-to-end User Experience
A powerful advantage of using Joomla for your digital marketing is that all your add-ons — not just marketing but also E-commerce, membership, event registration and donations — are managed on the same domain.
Thus, you can easily style the entire Joomla website so that site visitors will have a single brand experience throughout all their interactions with your business or organization.