How to Improve Email Marketing Metrics: A Beginner's Guide

You've done it! After much planning, editing and testing, you've entered the world of email marketing and sent your first campaign. This momentous event comes with much anticipation, but all of that excitement can be quickly squashed if a campaign yields low metrics. 

Don't give up yet: low metrics are a symptom of small errors that can be easily fixed. Read on to learn how you can improve your email metrics and become an inbox superstar.

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Use Your Blog to Drive Sales: An Essential Checklist

You've heard it a thousand times: you can't do Inbound Marketing without a blog.

But you may be wondering - how does all of that writing translate to an actual boost in your revenue? I've got the answer for you, and I'm also here to provide you with a checklist to take blogging from an annoying task to an invaluable medium for driving sales.

For many, blogging seems like a poor use of a lot of time. By the time you think up a topic, research it, write a post, and promote it, you're looking at 2+ hours invested. And I'll admit it - those naysayers are right.

If you're blogging without a purpose, and if you're not optimizing your blog's structure for lead nurturing, your time will likely be wasted (in terms of tangible ROI). Fortunately, that doesn't have to be the case.

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How to Create a Call to Action in Joomla

Inbound marketing is all about positioning your company in the right place, at the right time. If you can make it into that context, your next task is to provide the right information to the people you're reaching.

Calls to action are a critical part of this inbound information process - in this post, we're going to talk about how you can create and display them on a Joomla site.

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Joomla 3.2 Templates, Joomla 3.5, etc

Browse through all our Joomla Templates using our Demo Template Gallery

Joomla 3.2 was released November 6th, 2013. Our team started testing Joomla 3.2 that same morning and by that afternoon, our team had already tested and made sure 40+ of our Joomla Templates and Extensions worked as promised with Joomla 3.2. Today we have over 37 Joomla 3.2 Templates in addition to several Free Joomla 3.2 Templates.

This is the kind of immediate access to upgrades our customers have grown to expect from the Joomlashack Team.  

Our team was able to accomplish this because they are awesome, and because our templates were created using the nimble, powerful, and versatile Wright Framework.  

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10 Critical Elements of an Inbound Marketing-Ready Website [Infographic]

Every time you create a Joomla site, you likely go through the same initial process: you determine menu items and navigation, you create categories for those items, and then you draft each item and page. This process is simple, it works, and it gets the content you want on the site.

But as you make the transition to Inbound Marketing via your website, you'll need to think a little differently about the process of creating (or updating) a site. Check out this infographic to better understand the anatomy of an Inbound website. 

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Write Copy That Sells ~ Focus on Benefits

Are you writing "Benefit-Driven" Copy?

Or, are you boasting about your product's features? Believe it or not, it is way harder to write copy for your customers than it is to write copy describing your products. And it is way easier to fall into the trap of "feature-driven" writing than "benefit-driven" copy. Here are some tips to help you know the difference.

When a customer has a problem, you have an amazing opportunity to help him/her out.  If you write "benefit-driven" copy, you certainly stand a higher chance to differentiate yourself from the gazillion providers that are out there competing with you. Why? When a customer realizes that you truly understand his NEEDS or WANTS, you are setting yourself appart.

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Optimizing Joomla Landing Pages for Conversions

A landing page is probably one of the most important parts of any website. It's the point in the visitor's journey where they make the leap and convert on some sort of offer. However, even though this is such an important piece of your Joomla website, it is often one of the most overlooked sections to make improvements. 

In today's blog we are going to look at some of the important best practices and tips for creating high converting Joomla landing pages.

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What Is Social Proof? Powerful, Persuasive, and Awesome - That's What!

Throughout your experiences creating and managing Joomla websites, you may have encountered the term "Social Proof".

Much buzzed about in marketing circles and quickly making it's way into the web design sphere, social proof is the careful art of guiding people to take actions by providing evidence of other people doing the same.

Let's take a look at an example of social proof at work, and discuss how you can incorporate it into your website and Inbound strategy.

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Tripod ~ a portfolio showcase Joomla Template

Tripod a Flat and Gorgeous Photography and Art Showcase

Tripod is a Joomla Template designed for any photographer, artist, creative studio, or marketing agency. Its layout ensures that your landing page starts to promote and showcase your work from the get-go.  Tripod makes it is easy for you to configure a single-scrolling page website and gives your site's traffic a native and intuitive way to navigate through your work. 

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Content Marketing on Joomla: Create a Killer Strategy

One big challenge facing marketers is developing a successful content marketing strategy for their blogs and content downloads on their Joomla website. However, having a solid content marketing strategy is key to ensure that you're driving the right kinds of people to your site and nurturing them down the funnel.

In today's blog you will learn how to develop a killer content marketing strategy for your Joomla site in order to maximize your contents impact.

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