Content Marketing Works!
Content marketing is one area where businesses have gradually paid more attention to. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends conducted by the Content Marketing Institute and MarketingProfs, content marketers are using more tactics this year (12) compared to last year (8) and used social media more (87% this year compared to 74% in 2012) to distribute their content.
More importantly, 33% of businesses are spending on content marketing; 7% more compared to last year.
Being part of both Joomla! Day Guatemala team and the Joomlashack team (proud Gold Sponsor for the second time), I was very excited about this new event. I enjoyed it thoroughly, from the first day we thought of it and started planning it, until the last international speaker left.
You've spent countless hours making your website into the best marketing tool it can be. A good website will engage, entertain, and entice your readers to covert. Just make sure you aren't making these common web design mistakes that will totally undermine your efforts and cost you money.
1. Not communicating your intention FAST
You have about 4 seconds to grab your readers' attention – so make those seconds count. These days, people are constantly bombarded with information overload. Your readers will move on pronto unless something makes them want to stay. Don't prattle on and on about your company's goals or embracing innovation in your industry. Tell your reader exactly what you have to offer them and why they want it. Don't leave readers confused about your objective with weak statements that don't really mean anything. Nail it on the head from the get-go with strong, active language. Give your readers a reason to stick around and learn more – and do it quickly.
Wylia, our newest Joomla template, is here with the sole purpose of wowing your customers with its full-width striking, focal image at the top of the page and a design that comes together and feels just right. The possibilities with Wylia are endless for any business and organization that wants to show-off a portfolio of products. Its sophisticated and cutting-edge visual design allows for any site to have a professional look from day one.
Our Worldwide Joomla! community is the Best!
I am thankful and fortunate to have been invited by the JUG Algeria to participate as a speaker in this year's Joomla! Day Algeria 2013 held on the 18 and 19th of April. This was the 4th consecutive year to celebrate a Joomla Day Algeria. Once more, I was amazed by the power of our worldwide Joomla! community, and how the thirst for learning about technology and Joomla! can awaken the interests of many students, IT professionals, and business owners. Attend a Joomla Day and you too can create lasting friendships the world over.
If you have set up a blog, intranet, or Internet website then no doubt you have had to contend with the question of which solution to use for your Content Management System (CMS) requirements. Your initial research may have resulted in your selecting WordPress (WP) as your CMS system of choice, however given the added benefits of Joomla, it is worth reassessing your initial decision and taking the additional effort to migrate to Joomla as the benefits of this platform are significant.
Both WP and Joomla are free, open source CMS solutions that continually evolve to meet current market trends and ensure that any bugs or security compromises are quickly dealt with. Both solutions have active, supportive communities and are SEO friendly; and both solutions are easy to work with and have site-bridging options.
You can use your Blog to create a more successful website
Last week we published the article titled “Content is Certainly NOT King”, making the point that in today’s world the “king” would be the platform to put your content out there - - e.g. social networks, email campaigns, mobile marketing among others. So, unless you have a platform geared towards presenting your content for others to talk about, it will be very hard to have a competitive edge.
However, the old axiom: “Content is King” is still valid, and always will be. Why? Simply put, if your content is not worthy, followers won’t talk about it. You need to have BOTH, great content on your website AND a solid platform.
“Content is King.” How many times have you heard it?
It’s paraded around like a map to the holy grail, like some sacred piece of advice that will make all the bricks fall together and reveal the yellow brick road. It’s advice from the wizard, don’t you think? The man behind the curtain spouts out some vague yet wise sounding command and you nod your head, not wanting to say “But I don’t understand, my content is great and yetyet, something is wrong. Something isn’t bringing people to read it.”
Wright is moving right along these days, seeing great improvements to stability as well as some upcoming exciting enhancements (think full LESS support). It's no wonder that powerhouse Joomla company RedComponent, one of the largest Joomla companies in the world (if not THE largest), has decided to adopt Wright for all of their template and project needs!
We had a chance to ask owner Ronni Christiansen a few questions about why his company chose Wright:
You know what’s great about being a freelance developer building Joomla websites? The convenience technology can provide, such as Joomla templates.
You know what’s NOT great about being a freelance developer building Joomla websites? Getting stiffed by a customer. In fact, freelancers everywhere are getting stiffed by their customers (just check out the World's Longest Invoice). You didn’t become a web developer to be in the business of collections. If only there was an equivalent to Joomla templates for getting paid! Although there is no official template, there are in fact specific steps you can take to secure your chances of receiving money when owed.