Joomla Inbound Marketing Tips

Inbound Marketing is effectively marketing where your customers are and giving them the information they need and thus is easily the most effective form of online marketing out there. It trumps outbound marketing by far.

However, implementing an effective inbound marketing strategy can be more difficult than it seems. Below we will discuss some of the best Joomla inbound marketing tips known to man.

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The Future of XMap

xmapThere is something unique for me about XMap.

We first used XMap back in 2007 and we're still running XMap on OSTraining.com in 2015.

I can't think of very few other Joomla extensions that have been so useful for so long. We hope we're able to use XMap for a long time to come.

But, XMap development isn't moving forward. The last major release was version 2.3 back in 2012. The last minor update was in the summer of 2013.

We'd love to help move XMap forward.

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The Winning Mindset For Inbound Marketing

Inbound marketing is the newest, latest term for "passive" online marketing.

In contrast to outbound marketing, (i.e. going out and hunting down customers) it involves tempting customers to come to the marketers by building attractive online presences.

In other words, it's one of the primary ways online marketers have been operating for many, many years.

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I'm So Very Happy With the New OSMeta

osmetaAbout a year ago we ran into a serious SEO problem at OSTraining.com.

We had 1000's of articles and menu links. We had too much content and trying to manage the search engine titles and descriptions was becoming an impossible task. I needed to open and edit each article individually.

So, we set out to build OSMeta. Finally, after a year of effort, OSMeta is what I hoped it would be.

It truly is the easiest way to add metadata to Joomla.

We've just released OSMeta 1.2 with a ton of improvements. Here's what's new:

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5 Joomla Web Marketing Mistakes

Marketing your Joomla website is essential, but there are a number of mistakes that many marketers make.

These things can slow the growth of your online business, and lead to a lack of sales and poor performance.

This article will cover the 5 main mistakes that will destroy a good website.

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4 Tips for Successful Inbound Marketing

Inbound marketing allows webmasters to utilize trends in customer behavior. This information helps webmasters boost their site's visibility while engaging with their customer base.

This ongoing engagement builds trust, fosters relationships, and helps ensure that website visitors are taking the action a site owner wants them to.

There are numerous ways to optimize a site's inbound marketing funnel, including the following tips:

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4 Tips for Digital Marketers

Believe it or not, but back in the day, marketing was centered around advertising in offline magazines and newspapers or cold calling businesses out of nowhere.

In today's digital age, these marketing tactics and strategies are like dinosaurs. This is due to the Internet and its increasing adoption rate.

It seems like everyone and their grandmother is now using the Internet for all kinds of reasons. Not to mention, smartphones, tablets, and other consumer devices are hitting the market at a feverish pace.

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Inbound Marketing: Why Should You Even Care?

Everyone is talking about Inbound Marketing.

What is it? How Does it Work? It it right for you?

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jInbound 2.0.5 released with custom CSS support

custom CSS in the new jInbound

Today we released a new version of jInbound — 2.0.5 — that supports custom CSS for styling landing pages. 

Along with the existing custom template editor, custom CSS support allows you to design and implement any landing page design. 

No extra plugins are required for this feature.

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Google Analytics plugin released

Google Analytics plugin parameters

Today we released the third plugin for jInbound, Google Analytics.

Since jInbound uses it's own template engine, most sites using jInbound will not utilize Google Analytics set up on the main Joomla template. 

As an additional feature, you can place a different Gogole Analytics tracking code on each jInbound Landing page.

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