What came first: the Chicken, the Egg or the Buyer Persona?

So you're beginning to put together a killer inbound marketing campaign. What are the first questions you start asking yourself? Is it about the goals of the campaign, the nitty gritty details, the budget, the deadline?

While those questions all need to be answered, the best place to begin is asking yourself who do you want this killer inbound marketing campaign to reach? You can create amazing content all day, every day, but if you don't know who you want to be seeing and reading it, the battle could already be lost. By targeting everyone, you could essentially be reaching no one. No bueno. Therefore I give you, the buyer persona in inbound marketing.

Write comment (0 Comments)

Facts and Figures of Marketing Automation [Infographic]

Interested in the world of marketing automation?

This awesome infographic from Capgemini Consulting has some pretty eye-opening figures about how much marketers are investing in Inbound, what it's accomplishing, and more!

Write comment (0 Comments)

Important Webdesign Trends we've Noticed

No stock photography

The web industry moves so fast that it's no surprise that the web design trends change every year. If you are wondering what this year will bring when it comes to web design and development, it's time to learn some of the top predictions. You'll find that you have already noticed a few of them in use!

No More Stock Photography

Many people see stock photography as cheesy or even spammy, so it's no surprise that no one wants to look at it anymore. If you want people to take your websites seriously, say no to stock photography. Of course, that doesn't mean you should forego images altogether.

Write comment (0 Comments)

A Winning Strategy Behind Joomla Landing Page Forms

It's probably one of the most delicate points of the conversion process, yet many marketers give it the least amount of thought: The Landing Page Conversion Form. Believe it or not, there is a rhyme and reason for how to develop your Joomla landing page forms for the most success.

Let's take some time to break down the strategy of what makes a good Joomla landing page form and how we can develop yours for maximum success.

Write comment (0 Comments)

Voyage - A fresh adventure for digital navigation

A new Responsive Joomla 3.2 Template

Voyage is glamorous and flexible responsive Joomla Template. The fresh design will lend itself to an adventurous and intrepid travel, corporate or personal website.

Warm and Vivid Color Look

What would life be without colors? Colors are what bring joy and happiness to our every day activies. Colors permit our imagination and feelings to converge into a marvelous sensation. Sensations mixing warm and vivid colors in Voyage will make your clients feel the freshness in a digital navigation.

Write comment (0 Comments)

The Inbound Marketing Blogs You Need to Be Reading

Are you looking to learn Inbound marketing? The blogosphere is the absolute best place to get started. This list will show you which educational publications you should be frequenting!

Write comment (0 Comments)

Key Tips for Creating Your First eBook

As I'm sure you know, one of the main lead conversion drivers in an Inbound Marketing strategy is great quality content. However, if you've never created an ebook before, it can be a bit confusing exactly how to put together your first one.

No worries, in this blog we will cover some of the most common questions and tips to keep in mind when creating your first ebook download.

Write comment (0 Comments)

The Big Reason Inbound Campaigns Fail

If you're planning to invest in Inbound Marketing, there's something you need to know.

It's not a popular thing for an Inbound marketer to say, and it's not the most motivational thing you'll hear today, but it's important.

Are you ready? OK.

Write comment (0 Comments)

Start Inbound Marketing Today: 8 Ways to Get Going for Free

jInbound is an Inbound Marketing software, which means we make money by selling you a product and service. 

But we're also committed to the development and growth of Inbound Marketing as a whole, which means sharing free insights and experiences whenever we can. 

In the spirit of community growth, we've put together this list of 8 totally free ways you can get started with Inbound Marketing, on your own, today!

Write comment (0 Comments)

8 Tips For Growing Your Joomla Agency

Owning your own Joomla web design agency can be a great deal of work. You're typically wearing multiple hats and being pulled in every which direction. It's pretty easy to get sucked into work and lose focus on how to build your business itself.

In this blog I offer you 8 great tips to keep in mind and to keep focused on as you're growing your own Joomla web design agency.

Write comment (0 Comments)