Everyone needs to do SEO, its a continual point I make when speaking at Joomla events. Even if you are a local school, parents will first use Google to find information, they won't come directly to your site.
Our second Video Raw Review is on a useful SEO extensions called iJoomla SEO. Its a very useful tool to help you organize and manage you SEO efforts.
How do you set up SEO optimized Websites? Do you want to learn SEO? Would be interested in SEO lessons? SEO Courses? SEO video tutorials? SEO Training? Conversion optimization lessons? Conversion optimization courses. Conversion optimization video tutorials. Conversion optimization training.
I installed iJoomla SEO and put it through it's paces without ever having used it before. Raw look, no reading documentation, just install it and play!