You spent all this time creating a piece of content that you want people to download, whether it was an eBook, whitepaper, or webinar. You are so excited to put it up on your website, the only problem is, nobody is downloading it.
You have done a lot of research on landing pages and you think you've mastered it pretty well so you don't think this is why people aren't downloading your content. In fact, people aren't even really getting to your landing page.
Stumped on what the problem may be? Have you even thought it might have to do with your call to action (CTA)? Let's discuss a few key things all of your CTAs should have in order to have the higher click through rates.