Chasing the SEO Dragon Tail
If you've ever had the chance to observe a dog's tail or if you were so lucky the tail of a Komodo dragon, you would observe how it wavers from side to side as it moves along. There's no forward motion, only sideway motion.
Having seen a Komodo dragon on the move on TV the other day, conjured up compelling images of another analog, that of the search engine optimization enthusiast trying to get top rankings in the search engines by ingesting gobs of often contravening information from various SEO forums. These forums in some cases are rife with misinformation, albeit for the most part unintended.
The Tale of the SEO Tail
SEO enthusiasts are known to scour the forums looking for tidbits of information that will help them exploit potential loopholes or weaknesses in the search algorithms that could provide a temporal but unfair search ranking advantage. Once the loophole becomes widespread the search engines quickly close up the loophole.
YouTube is the 2nd largest search engine on the Internet only surpassed by Google itself. So if you're not creating videos using YouTube then you're missing out on a marketing opportunity to drive even more traffic to your website.
Many people think that you need to put yourself on camera and talk, which in many cases makes people uneasy in front of the camera. But the truth is you really don't have to be in front of the camera on YouTube in order to be successful. In fact, many marketers and business owners don't put their faces on YouTube.
So how can that be? Quite simply, you can create a PowerPoint or Keynote presentation and records that as a video using such software as Camtasia or if you are using a Mac computer then ScreenFlow. These software programs simply record what's on your display including recording your presentation.
It's really quite easy to record your presentation using these software programs. Once you've recorded your program you can edit what you've captured and then export that as a movie file which you can upload to YouTube.
Jubilee comes in 3 tasty flavors, Chocolate, Strawberry and Mint and includes 14 Module Positions, CSS3, is 960 Grid-powered and has a handy built -in Sliderman Slideshow. But the best part? It's 100% FREE.
Come and get it!
Before I joined Joomlashack I had my own web design business like many of you. My clients were a diverse bunch that kept me pretty busy—small businesses, restaurants, Fortune 500 brands, hip hop producers and multi-platinum rock bands. I grew my portfolio from 2 local clients in 1996 to over 50 billable, monthly clients from all over the world just a few years later.
Web designer friends of mine in big cities, like New York and Chicago, struggled mightily to land clients like mine, and whenever we would talk, they'd always ask me, "dude, no offense, but how are YOU getting these clients?"
I wasn't offended. I understood their frustration. After all, these guys were all in big cities where there were supposed be big opportunities for them, and here I was, a 'one-man operation' in small-town Ohio landing the types of big clients they could only dream about.
These guys were über talented (definitely more talented than me), and I assumed they were doing all the things I was doing to get clients. But I was surprised to find out they weren't.
While they stayed in their studios and focused solely on designing, I was out there promoting my business and getting new clients.
Here are 5 things you can do, that my friends didn't do, to get new clients, too:
I've been designing Joomla websites and templates for over 5 years now and a lot has changed in my productivity and production cycle throughout the years. I've found some great tools in my career as a web designer and just wanted to share some of the web developer tools that I think are a must.
Scenica is a gorgeous new template that's perfect for anyone who wants to present their message in a more visual way. It's eye-catching slideshow backgrounds (with built-in slideshow), clean design and open layout work well with photo galleries, sites for visual artists, musicians, travel destinations, fashion & apparel sites and events & conferences. In fact, Scenica has built-in styling for the awesome new Joomla events management extension, Ohanah.
On more than one occasion I have heard people compare our web design industry with architecture.
It’s an easy comparison to make. Websites are a lot like custom designed buildings. The client, for a web site or a building, will approach a designer with a specific set of needs and objectives he or she needs to incorporate into the design. Both may have difficult problems that need to be addressed in an elegant, efficient, and flowing manner. Both need to editorialize and often fit less rather than more. The parallels between the two industries are many.
We've added some cool new Joomla 1.5 templates to our Joomla Template Gallery this week (Academia, Ascension & Marble) and updated one of our most popular Joomla templates to 1.6 (Onyx). They're all available now and ready for purchase.