YouTube is the 2nd largest search engine on the Internet only surpassed by Google itself. So if you're not creating videos using YouTube then you're missing out on a marketing opportunity to drive even more traffic to your website.
Many people think that you need to put yourself on camera and talk, which in many cases makes people uneasy in front of the camera. But the truth is you really don't have to be in front of the camera on YouTube in order to be successful. In fact, many marketers and business owners don't put their faces on YouTube.
So how can that be? Quite simply, you can create a PowerPoint or Keynote presentation and records that as a video using such software as Camtasia or if you are using a Mac computer then ScreenFlow. These software programs simply record what's on your display including recording your presentation.
It's really quite easy to record your presentation using these software programs. Once you've recorded your program you can edit what you've captured and then export that as a movie file which you can upload to YouTube.