Chasing the SEO Dragon Tail
If you've ever had the chance to observe a dog's tail or if you were so lucky the tail of a Komodo dragon, you would observe how it wavers from side to side as it moves along. There's no forward motion, only sideway motion.
Having seen a Komodo dragon on the move on TV the other day, conjured up compelling images of another analog, that of the search engine optimization enthusiast trying to get top rankings in the search engines by ingesting gobs of often contravening information from various SEO forums. These forums in some cases are rife with misinformation, albeit for the most part unintended.
The Tale of the SEO Tail
SEO enthusiasts are known to scour the forums looking for tidbits of information that will help them exploit potential loopholes or weaknesses in the search algorithms that could provide a temporal but unfair search ranking advantage. Once the loophole becomes widespread the search engines quickly close up the loophole.