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Wednesday, 30 October 2013

Are you writing "Benefit-Driven" Copy?

Or, are you boasting about your product's features? Believe it or not, it is way harder to write copy for your customers than it is to write copy describing your products. And it is way easier to fall into the trap of "feature-driven" writing than "benefit-driven" copy. Here are some tips to help you know the difference.

When a customer has a problem, you have an amazing opportunity to help him/her out.  If you write "benefit-driven" copy, you certainly stand a higher chance to differentiate yourself from the gazillion providers that are out there competing with you. Why? When a customer realizes that you truly understand his NEEDS or WANTS, you are setting yourself appart.

Written by Roxana Kawas
Thursday, 10 October 2013

We're very happy for Andrew Rogers, CEO of Stackideas, and his team for the release of EasySocial--now available for download.

According to Andrew, "It was a gruelling task of building the next best social networking extension for Joomla with over 14,000 commits. This is proof of how much dedication we had put in to give you only the best tool"  

Andrew shares some of EasySocial's cool features:

Monday, 07 October 2013

You already know that this world is about competition and standing out. To stand out you MUST push your boundaries. Sorry, no other way around--especially if you are in the game of web development / design.

Written by Roxana Kawas
Friday, 04 October 2013

You may be familiar with Seth Godin's best-seller “Purple Cow (Transform Your Business by Being Remarkable)”. If not, I highly recommend you read the 143-pager.

The basic concept behind it is how to differentiate yourself from the rest by being remarkable. If you see a black-and-white cow, there is nothing remarkable about it, BUT if you see a purple-and-white cow, THAT is different! I ask you: “How many purple cows have you seen?”

Written by Roxana Kawas
Wednesday, 02 October 2013

Freelancing is a great way to recognize yourself and become your own innovator. Yet, with the freedom and joy that come with being a free agent, also come challenges. Freelancing is all about connections, with your client first of all, and then with the globe via your client. Establishing good rapport with a client to ensure future business is a MUST if you have to deal with customers directly. Here are some principles to achieve this.

Written by Roxana Kawas
Wednesday, 11 September 2013

 

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