After much anticipation, the jInbound team is excited to announce we'll be launching the Inbound marketing extension this Thursday, December 5th! Read on to learn what you'll get with your one year subscription.
jInbound is a premium Joomla! extension that gives your site a boost to become an Inbound marketing machine. Here's what you'll be able to do with jInbound:
Landing Pages
Great Inbound marketing takes the guess work out of engaging with and selling to prospects. Gone are the days of running a radio ad or sending a postcard with the hope someone takes action. Inbound is all about driving concrete action and measuring results.
One of the first places this simplification takes place is on your website, specifically on a landing page.
Landing pages are the gate between a website visitor and a lead - and they have several big responsibilities.
An effective landing page captures the readers attention, engages them with personalized copy, intrigues them by speaking their "language", demonstrates value with social proof, and converts them on a form.
If you don't have a marketing system built to handle all of these tasks, they can be difficult to implement one at a time on a Joomla site.
jInbound makes landing pages easy with pre made templates or drag and custom functionality.
Custom Forms
If you want to convert website visitors into purchasing customers, you're going to need to find out a little bit about them.
Lead intelligence helps you sort different types of leads into buyer persona groups, and fine tune your messaging to speak to each of those groups.
This comes in handy when you have two distinct offerings targeted at unique audiences, or one product aimed at two different audiences.
Forms make collecting lead intelligence easy. When done correctly, filling out a form takes a prospect only a few seconds. In exchange for providing their information, they get access to whatever premium content you're offering.
You can set jInbound forms to trigger lead nurturing campaigns (see below) and even get a notification every time someone submits the form.
Light CRM
With all these people filling out forms and converting on your site offers, how will you keep track of their information? With a CRM system, of course!
jInbound offers a simple but effective system for organizing contact information.
The lead manager tracks basic contact information, but also allows you to change lead status, see which nurturing campaigns they're currently enrolled in, and leave custom notes to remember important details.
Email Lead Nurturing
Inbound marketing gives you the power to streamline the process a lead goes through when considering your brand or service. Lead nurturing is the absolute lifeline of this practice.
When someone completes a form on your landing page, you can trigger the submission to enroll that lead in a predefined lead nurturing campaign. This campaign provides the contact with educational content, opportunities to further engage with your site, and general information to help them make a purchase decision.
jInbound's lead nurturing manager makes creating emails easy, and also allows you to send each message after a set period of time.
With this capability, you can automate a campaign all the way from thanking the user for the initial conversion, down to converting them on a sales transaction or interaction.
Performance Reports
All of these features are pretty nifty, but you won't know whether or not they're working if you're not tracking performance.
Fortunately, jInbound has built in reporting to help uncover what you should be doing more (and less) of. These reports can show you your newest leads, where they converted, and show performance by landing page.
In addition to all of these features, each one year jInbound subscription comes with full technical support and access to software updates. Since we're always adding new features and have several developers working on extending the service, you can bet those updates will be valuable.Be sure to stop by and purchase your subscription on Thursday.
Or, better yet, would you like to win a FREE 6-month subscription of jInbound?
There are two ways to do it:
Like us on Facebook - we'll choose one lucky liker on 12/5.
Or Tweet this to spread the Inbound love.
We'll contact winners on Facebook and Twitter with the good news this Thursday!
Here's to your Inbound success!
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