Contrary to popular belief, us marketers know better than anyone that marketing isn't all glitz and glam. Some days are better than others, some days are easier than others and then you have those days where nothing goes your way.
It's happened to all of us. You think you've created the most amazing piece of content yet and for some reason it just doesn't seem to be resonating with anyone. How can this be? Why don't they like me?
This can happen in your Facebook posts as well. You feel like you've just posted the greatest thing ever and... crickets. Nothing, nada. No one was interested in that Facebook post? How can that be?
Sparking engagement on Facebook can sometimes be a tricky thing to maneuver. So, here are some easy tips to keep in mind when putting together your social media plans for Facebook posts that will trigger some engagement.
1. Do a Debut, Preview or First Look
Is your company launching a new product or service that would interest your followers? Or perhaps you're doing a site redesign. Whatever it is, make it a big deal, make it exciting and enticing for your audience.
Having a sneak peek at a new product line and asking people what they think sparks engagement in followers. Not to mention, people love to be opinionated on social media.
2. Recurring Posts
Once upon a time I worked for a sports apparel website and every Thursday, at the same time I did a Trivia Thursday sports question and the winner would win a free t-shirt from their favorite team. Talk about getting people engaged and excited to watch for your posts every week, it worked like a charm.
Doing a recurring post will get your followers into a routine of your brand personality.
3. Outside Inspiration
Yep, it's not all about you. I get it, sometimes this is a tough concept to win over if you have an old-fashioned CEO or someone who just doesn't understand social media.
This is where the popular cocktail party analogy comes into play. Treat your posts as if you were having a conversation at a cocktail party. You don't want to just sit there and talk about yourself all night. You want to discuss world events and ask questions to others.
4. Questions That Relate to Your Brand
Asking normal, plain old questions is fine, but if you can get your audience to be engaged in conversation about your brand more often than not - amazing.
Questions like, "What is your favorite product and why?" "Is there product or service you wish we offered that we currently do not?" Not only can you use questions like this trigger engagement, but you can use it to your advantage to make improvements within your company based on what your audience is saying.
Social media is a very easy place to let your brand personality shine, so take advantage of it. Sometimes posts that barely say anything at all can fuel a bigger response with your audience.
It plays off of that less is more concept. Try bringing out the emotional appeal of your brand. What makes people loyal to it? Why are they passionate about it?
Being able to spark engagement on your Facebook posts can be a challenge. If it were easy, everyone would do your job. But, I believe in you. You can create some amazing posts that will spark engagement with your audience. They already like your brand (pun intended) so keep showing them why.