Inbound Marketing: Why Should You Even Care?

Everyone is talking about Inbound Marketing.

What is it? How Does it Work? It it right for you?

What is it?

Inbound marketing is exactly how your targeted audience is behaving today. Look at your targeted audience. What are they doing? They are actively looking for content and solutions to their own problems in order to make better and more informed purchasing decisions.

When implemented correctly, inbound marketing effectively positions your company as the ideal solution to your potential customers. This is done by creating an online presence and great content that speaks directly to them and meets their specific requirements.

Why Does Inbound Marketing Work?

Consumer purchasing behavior has changed considerably due to various factors. One of the biggest factors that led to this change is the advancement of technology. Because of this, getting and keeping the attention of a customer has greatly changed along with it. Customers are being bombarded more than ever with traditional "outbound" marketing methods. Businesses of all types are competing for the attention of the same customers.

The truth is, a customer does not want to be bought. Inbound marketing has changed all of this. Instead of trying to buy your customers, you create action that compels a customer to purchase a product or service from you based on your demonstration of knowledge, expertise, and care. Ultimately, this type of marketing will help you earn the customer a large percentage of the time.

Content is Key

By creating and publishing the right content, in the right place, at the right time, your marketing will be more relevant and thus, more helpful to your customers. It will no longer be interruptive. This is exactly the type of marketing that today's consumer loves.

However, in order to actually implement effective inbound marketing strategies, you are going to need to be doing a lot of different tasks! You will need to be doing the following tasks on a daily basis; creating killer content, publishing content in various places, converting prospective customers into leads, closing leads and turning them into customers, and finally delighting your customer with carefully crafted surveys, calls-to-action, and social monitoring. To complete all of these tasks, you are going to need to have a team full of employees working for you day and night. Or do you?

We Have a Solution

Not with our inbound marketing Joomla component that we call, jInbound. We built this intelligent component in order to make your life easier. To help take your business to the next level by automating your inbound marketing to the point where you can focus on what really matters. That is, creating killer quality content for your customers.

After all, that is going to be what really takes your business to the next level. Our plugin is just designed to automate a lot of the time wasting tasks that are necessary to create effective inbound marketing funnels. This plugin will eliminate the need to go through each step of the process - which lets face it - wastes your valuable time.

Instead, you will be able to focus on creating revenue generating content that will make customers come out in droves.

With jInbound you will be able to do the following

  • Easily create killer and effective landing pages to attract more customers.
  • Convert more leads with integrated forms.
  • Nurture your leads down to the sales funnel.
  • Manage leads with our CRM tool.
  • Track and improve your marketing on the fly.
  • Become an inbound marketing expert from our expert video training.