It has been established that inbound marketing generates more loyal customers when compared to outbound marketing.
Also, inbound marketing is one of the most cost efficient marketing strategies and that makes it highly lucrative for small and medium businesses that do not have enormous marketing budgets.
They are many effective ways to attract prospects through inbound marketing. Here are a few tips to help you improve your inbound marketing efforts.
Competitors Are the Key
Keeping an eye on your competitors is one of the best ways to improve the impact of your inbound marketing plan. It is safe to assume that businesses, such as yours, do not have high budget for your marketing spend. Therefore, businesses that utilize inbound marketing tend to do everything after thoroughly testing things.
In simple terms, there is a high chance that if your competitor is making any changes to the website or utilizing another strategy to attract social media followers, that strategy is working.
By keeping an eye on your competitors, you can get a handle on the things that are working for your competitors. There are many tools that can help you in keeping a track of your competitor activities. You may use Google alerts or compete.com to gather actionable intelligence on your competitors.
Take Charge of Social Media
Many businesses that start inbound marketing make the very common mistake of not updating their social media channels on a regular basis. Most of the businesses complain that they cannot find interesting content to be shared with their targeted audience. Nothing can be further from the truth.
It is not necessary to always direct prospective clients to your own website. You need to keep in mind that people on social media are looking for interesting content and therefore, you can always share useful content with links to other websites on the web. The goal here is to enhance the reputation of your brand and create trust in the minds of prospective clients.
Also, if you focus on only your website, it may be seen as spamming by some of the overzealous social media commentators.
Therefore, you need to focus on updating your social media channels on a regular basis. If you do not have any original content to share, start sharing curated content. Do something, as there is no point in keeping idle social media channels.
Giveaways
Free always works. Everyone likes to get something for free. One of the best ways to attract targeted audience is to keep offering giveaways. Research shows that you are going to collect more leads if you have more landing pages. Create a good number of landing pages and you will find that you are collecting more leads than ever.
Inbound marketing has successful worked for many businesses. It does take time but it always gives positive results. However, it does require tons of work and therefore, you need something that makes it easy for you to streamline and automate your inbound marketing efforts.
Our product, jInbound, has a ton of features that will help you in implementing your marketing strategy in an effective manner. It will not only save you a lot of time but will also help in getting high returns from your marketing efforts.