The Complete Guide to Google Analytics in Joomla

Picture of Joomla logo and Google Analytics screen

Learn to analyze web traffic to your Joomla site. The more you know about its visitors, the better site you will build.

The best way to analyze traffic to your site is the popular Google Analytics.

In this post, you will learn some benefits of using Google Analytics and what you can do with it for your Joomla site.

Web analytics, in general, can be quite complicated. There is an enormous amount of information that you can gather and learn from tracking the traffic statistics on your site.

Learn who your audience is, what they want, where they go on your site, what they like about your site, and what they don't like about your site.

The struggle to get good analytics from a website has been around for a long time. There are many ways you can get it done. For a long time, webmasters had to simply look at the log files on their web servers.

Log files indeed can be a good source for gathering information about traffic to your site. Google Analytics chooses to use a JavaScript implementation to store an information on their servers.

Google Analytics can help you build your audience. You do want to know where they are going.

The more you know about your audience, the better you can build your website. The better you build your site, the larger your audience growth.

With Google Analytics, you can also trace the customer path on your site. Once you know where they are going, you can direct them. Or you can change where they go. You can make them want to go somewhere else on your site.

Once they arrive at where you want them to arrive, you want to know what they do on that page. Are they reading? Are they pushing any buttons? Are they leaving the site?

You can learn all of that information with Google Analytics.

It has an excellent built-in sales model. They have their own advertizing service which you can buy into. Although you can use GA to use other advertizing platforms as well.

Joomla has a good few extensions which perfectly integrate your site with Google Analytics. We recommend "Advanced Google Analytics" plugin.

Once you get a good information on what people are looking at on your site, you can go to advertizers, and make a solid information based pitch for how much money they should give you for advertizing.

Then you can watch that statistic grow over time and go back to those advertizers and ask for more money. Or you may want to get better-paying advertizers.

Good statistics allow you to make tests and changes. You can configure your site one way and then on another day configure it differently.

Then compare the difference to see if your site visitors liked the first way or the second. Put adds in different places on your site and see which place gets more clicks.

Using that information you can build the better site.

What can be done with Google Analytics can expand almost infinitely. Depending on the value you get from GA, you may end up hiring someone full-time just to run the analytics part of your website.

There are some large companies that have dozens of people that manage only analytics. They simply spend their working days learning things about people browsing websites.

You don't get that far. But the first step to learning anything about the visitors to your site is installing Google Analytics on your site.

What's Next

Subscribe to Joomlashack University and watch the complete "How to Use Google Analytics" video class.

In this class, you will learn the following topics:

  • Introduction to Google Analytics
  • Creating an Account
  • Inserting the Tracking Code
  • Overview of the Analytics Panel
  • Real-Time Statistics
  • Language and Location
  • Audience Behavior
  • Technology Stats
  • Mobile Stats
  • How People Find You - Acquisition
  • Content Interaction
  • Site Speed Stats
  • Summary