Best videos to learn Inbound Marketing

Our jInbound Joomla extension is the best tool to instantly start marketing your products or services with Inbound Marketing.

Set a marketing goal, create a campaign, build a landing page for the campaign, and schedule a few automatic emails to convert the campaign leads into customers. That's all.

Are these terms new to you? Watch our best 8 videos to learn with lovely Shannon what Inbound Marketing is and how each of these terms fits into the whole IM picture.

Video #1. Overview & Inbound Marketing Flow 

Start your Inbound Marketing education with this introduction.

In this video you will learn:

  • An overview of Inbound Marketing.
  • A description of how users move through the sales funnel.
  • The meaning and purpose of Inbound Flow.
  • The basic Inbound Marketing terminology.

Video #2. Lead Stages 

The goal of Inbound Marketing is to funnel leads into your sales process.

In this video you will learn:

  • The different lead stages, TOFU, MOFU, and BOFU.
  • Why we classify leads in these different stages.
  • The different types of content used at different stages.
  • When and why leads become qualified for further activities.

Video #3. Buyer Personas 

Buyer Personas are a critical tool when planning your Inbound Marketing campaign.

In this video you will learn:

  • The importance of Buyer Personas.
  • How to create Buyer Personas.
  • Where to find information to help build Buyer Personas.

Video #4. Landing Pages 

Landing Pages are important in Inbound Marketing. They separate the casual guest on your website from a potential lead.

In this video you will learn:

  • Best practices for designing a high-converting landing page.
  • What content to collect when leads convert on a landing page form.
  • Best practices for designing Thank You pages.

Video #5. Calls to Action 

A call-to-action is used to catch the interest of your site visitor and direct them to a Landing page.

There they will hopefully express interest in your offer and enter the lead funnel.

In this video you will learn:

  • Design best practices for a call-to-action.
  • When and where to use calls-to-action on your Joomla website.
  • Absolute non-negotiables for calls-to-action.

Video #6. Automated Lead Nurturing Emails

Automated lead nurturing emails are required to move a lead through the funnel process.

In this video you will learn:

  • Content best practices for a lead nurturing email.
  • Design tips for increasing email open rates and lead engagement.
  • Considerations for email scheduling.

Video #7. Blogging 101 

Blogging is an important way to attract visitors, earn trust, and add leads to your funnel.

In this video you will learn:

  • How to plan your blog schedule.
  • How to write your blogs.
  • How to promote your blogs.

Video #8. Calls to Action in Joomla

Joomla is a powerful content management system with a flexible template system.

It allows you to place calls to action in a variety of locations.

In this video you will learn:

  • Best practices for calls-to-action design in Joomla.
  • How to use Joomla modules to place your calls-to-action.
  • How to place a unique call-to-action below a blog post.

Additional Reading

What's Next

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