The Joomlashack Blog
How Does Marketing Automation Save Time?
- Written by Steve Burge Steve Burge
- Published: 10 March 2014 10 March 2014
Have you heard of marketing automation? It's the new school of marketing, which helps busy small businesses attract, convert, and retain customers.
One of the highlights of marketing automation is it's ability to complete all of these steps while saving you time. Ready to find out how?
5 Tips to Create a High Power Joomla Call to Action
- Written by Steve Burge Steve Burge
- Published: 03 March 2014 03 March 2014
The Inbound Marketing methodology delivers incredible return on relatively simple tactics. At it's core, Inbound gets it's greatest power from just 7 basic functions: social media, SEO, content, calls to action, landing pages, forms, and automation.
One of the least glamourized and most important of these tactics is the call to action, which is the essential step in converting a site visitor to a lead and customer.
On Joomla sites, Calls to Action are often a custom HTML module that prompts a user to click through to a landing page. Once on that landing page, the user can learn more about an offer, fill out a form, and become a valuable lead for your business.
If you're not quite a CTA pro, these tips will help you create Joomla Calls to Action that get the job done:
Read more: 5 Tips to Create a High Power Joomla Call to Action
What came first: the Chicken, the Egg or the Buyer Persona?
- Written by Steve Burge Steve Burge
- Published: 26 February 2014 26 February 2014
So you're beginning to put together a killer inbound marketing campaign. What are the first questions you start asking yourself? Is it about the goals of the campaign, the nitty gritty details, the budget, the deadline?
While those questions all need to be answered, the best place to begin is asking yourself who do you want this killer inbound marketing campaign to reach? You can create amazing content all day, every day, but if you don't know who you want to be seeing and reading it, the battle could already be lost. By targeting everyone, you could essentially be reaching no one. No bueno. Therefore I give you, the buyer persona in inbound marketing.
Read more: What came first: the Chicken, the Egg or the Buyer Persona?
Facts and Figures of Marketing Automation [Infographic]
- Written by Steve Burge Steve Burge
- Published: 24 February 2014 24 February 2014
Interested in the world of marketing automation?
This awesome infographic from Capgemini Consulting has some pretty eye-opening figures about how much marketers are investing in Inbound, what it's accomplishing, and more!
Read more: Facts and Figures of Marketing Automation [Infographic]
A Winning Strategy Behind Joomla Landing Page Forms
- Written by Steve Burge Steve Burge
- Published: 20 February 2014 20 February 2014
It's probably one of the most delicate points of the conversion process, yet many marketers give it the least amount of thought: The Landing Page Conversion Form. Believe it or not, there is a rhyme and reason for how to develop your Joomla landing page forms for the most success.
Let's take some time to break down the strategy of what makes a good Joomla landing page form and how we can develop yours for maximum success.
Read more: A Winning Strategy Behind Joomla Landing Page Forms
The Inbound Marketing Blogs You Need to Be Reading
- Written by Steve Burge Steve Burge
- Published: 17 February 2014 17 February 2014
Video on building a blog with Joomla
https://www.youtube.com/watch?v=3bqG2iXiQOc
Are you looking to learn Inbound marketing? The blogosphere is the absolute best place to get started. This list will show you which educational publications you should be frequenting!
Read more: The Inbound Marketing Blogs You Need to Be Reading
Key Tips for Creating Your First eBook
- Written by Steve Burge Steve Burge
- Published: 11 February 2014 11 February 2014
As I'm sure you know, one of the main lead conversion drivers in an Inbound Marketing strategy is great quality content. However, if you've never created an ebook before, it can be a bit confusing exactly how to put together your first one.
No worries, in this blog we will cover some of the most common questions and tips to keep in mind when creating your first ebook download.
The Big Reason Inbound Campaigns Fail
- Written by Steve Burge Steve Burge
- Published: 07 February 2014 07 February 2014
If you're planning to invest in Inbound Marketing, there's something you need to know.
It's not a popular thing for an Inbound marketer to say, and it's not the most motivational thing you'll hear today, but it's important.
Are you ready? OK.
Start Inbound Marketing Today: 8 Ways to Get Going for Free
- Written by Steve Burge Steve Burge
- Published: 03 February 2014 03 February 2014
jInbound is an Inbound Marketing software, which means we make money by selling you a product and service.
But we're also committed to the development and growth of Inbound Marketing as a whole, which means sharing free insights and experiences whenever we can.
In the spirit of community growth, we've put together this list of 8 totally free ways you can get started with Inbound Marketing, on your own, today!
Read more: Start Inbound Marketing Today: 8 Ways to Get Going for Free
8 Tips For Growing Your Joomla Agency
- Written by Steve Burge Steve Burge
- Published: 29 January 2014 29 January 2014
Owning your own Joomla web design agency can be a great deal of work. You're typically wearing multiple hats and being pulled in every which direction. It's pretty easy to get sucked into work and lose focus on how to build your business itself.
In this blog I offer you 8 great tips to keep in mind and to keep focused on as you're growing your own Joomla web design agency.