The Joomlashack Blog
How to Create Mailchimp Groups
- Written by Steve Burge Steve Burge
- Published: 04 October 2019 04 October 2019
Some of our Joomla extensions allow you to easily integrate them with Mailchimp email marketing service. You can use Shack Forms, or OSDownloads Pro and instantly start building an email list.
But for target marketing, Mailchimp allows you to segment your email list into groups. In this document, you will learn how to create your Mailchimp groups.
8 Great Videos That Explain Inbound Marketing
- Written by Steve Burge Steve Burge
- Published: 17 July 2018 17 July 2018
Our jInbound Joomla extension is the best tool to instantly start marketing your products or services with Inbound Marketing.
Set a marketing goal, create a campaign, build a landing page for the campaign, and schedule a few automatic emails to convert the campaign leads into customers. That's all.
Are these terms new to you? Watch our best 8 videos to learn with lovely Shannon what Inbound Marketing is and how each of these terms fits into the whole IM picture.
Introduction to jInbound's Smart CTA Module
- Written by Steve Burge Steve Burge
- Published: 23 May 2018 23 May 2018
Our inbound marketing component jInbound ships with the Smart CTA module. CTA stands for Call-To-Action.
Set this module to show laser targeted calls to action depending on the visitor status in your jInbound marketing campaigns.
Learn in this post how to display one call to action to a first-time visitor and another - to a new marketing lead.
Track a jInbound Marketing Goal Completion
- Written by Steve Burge Steve Burge
- Published: 09 May 2018 09 May 2018
Inbound Marketing is all about converting a passive visitor to your site into an active lead.
You can easily achieve this goal with our cool jInbound component, even if you have no marketing experience whatsoever.
In this blog post, you will learn how to convert a passive viewer of a jInbound landing page into a lead and the lead - into a goal completed lead.
This will enable you to trace who actually responded to your marketing offer. You then will be able to effectively nurture or further market your new or goal completed leads.
Beginners Guide to Marketing Lead Nurturing Emails [Video]
- Written by Steve Burge Steve Burge
- Published: 03 May 2018 03 May 2018
Lead nurturing emails are the best way to automatically direct your marketing leads through your customer funnel.
Learn in this blog post:
- Content best practices for a lead nurturing email.
- Design tips for increasing email open rates and lead engagement.
- Considerations for email scheduling.
Read more: Beginners Guide to Marketing Lead Nurturing Emails [Video]
How to Create Marketing Calls to Action In Joomla
- Written by Steve Burge Steve Burge
- Published: 01 May 2018 01 May 2018
Create a call-to-action to catch the interest of your site visitors and direct them to a jInbound landing page. There they will express interest in your offer and enter the lead funnel.
In this blog post, you will learn:
- Best design practices for calls-to-action.
- When and where to use calls-to-action on your website.
- How not to create calls-to-action.
Read more: How to Create Marketing Calls to Action In Joomla
The Complete Guide to Google Analytics in Joomla
- Written by Steve Burge Steve Burge
- Published: 30 April 2018 30 April 2018
The best way to analyze traffic to your site is the popular Google Analytics.
In this post, you will learn some benefits of using Google Analytics and what you can do with it for your Joomla site.
Beginner Guide to jInbound Landing Pages
- Written by Steve Burge Steve Burge
- Published: 27 April 2018 27 April 2018
Landing pages are the cornerstone of Inbound Marketing.
It's your site landing pages that will be converting a casual visitor to a lead, and the lead - to the customer.
In this video, you will take an overview of the best practices for creating landing pages and thank you pages with Joomlashack's jInbound component.
Beginners Guide to jInbound Thank You Pages
- Written by Steve Burge Steve Burge
- Published: 11 April 2018 11 April 2018
A Thank You page is an essential part of Inbound Marketing. Get it right and your Thank You page will create extra conversion opportunities for you.
In this video, you will be given an introduction to Thank You pages in our jInbound marketing component. You will learn how to create them for additional conversions.
You will also get a tip on how to store videos or downloadable PDFs which you would like to link to your Thank You pages.
Absolute Beginners Guide to Inbound Marketing Buyer Personas
- Written by Steve Burge Steve Burge
- Published: 05 April 2018 05 April 2018
In our previous post, you had an overview of what the Inbound Marketing Lead Stages are. You learned how to classify your leads in each of them.
But before you start an Inbound Marketing campaign aimed at your leads, there is something important you must do.
In this video (14:08), you will learn what buyer persona is, how to create one and why it is so important.
Read more: Absolute Beginners Guide to Inbound Marketing Buyer Personas