Marketing - Joomlashack

The Essential List of Inbound Marketing Key Terms

: Written by Steve Burge Steve Burge; Published: 27 January 2014 27 January 2014

If you want to be a great Inbound marketer, you'll need to fully educate yourself on the ins and outs of the Inbound methodology. Just like you would with any other new subject, the best way to learn Inbound is to start with the basics.

This article lists the essential, basic Inbound Marketing key terms you'll need to start thinking about when preparing to develop an Inbound strategy.

Driving Traffic to Content Downloads on your Joomla Site

: Written by Steve Burge Steve Burge; Published: 21 January 2014 21 January 2014

So you've spent a great deal of time creating an amazing eBook that you're excited to release. You are just putting the finishing touches on it, but now what? Well the reality is, when you're finished putting together you ebook only half of the work is done. The other half is promoting the ebook to drive conversion.

In this blog we will take a look at a number of different ways to help promote your ebooks and drive interest and conversions.

What is a Buyer Persona?

: Written by Steve Burge Steve Burge; Published: 20 January 2014 20 January 2014

Buyer personas: you hear about them everywhere in the Inbound world. From strategy development to lead nurturing to advocacy, buyer personas are constantly credited as the heart of Inbound marketing tactics. But what is a buyer persona, really? And how do you create one?

A Content Marketing Strategy For Lead Conversion

: Written by Steve Burge Steve Burge; Published: 14 January 2014 14 January 2014

If you're reading this, you probably understand that great quality content is now an extremely important part of any marketing strategy. However, simply writing content to have content is not the smartest strategy.

There is a "rhyme and reason" to what topics to write about. In this blog, we will take a look at what factors you need to consider when developing your content strategy to help drive lead conversion.

10 Ways to Uncover the Content Your Audience is Looking For

: Written by Steve Burge Steve Burge; Published: 09 January 2014 09 January 2014

Pop quiz: what compliments your blogs, triggers your lead nurturing campaign, informs your audience, AND positions you as an authority in your space?

If you said content, you're right! With how essential content is to Inbound success, it's unfortunate that so many marketers struggle to come up with quality topics.

If that sounds like you, don't despair. We've compiled a list of go-to resources for uncovering the subjects your audience cares about, and you'll have no problem writing about:

6 Essential Components of Winning Homepages

: Written by Steve Burge Steve Burge; Published: 06 January 2014 06 January 2014

Designing a homepage is among the most important and most dreaded responsibilities online marketers take on.

Use this list of essential homepage components when building a new homepage or revamping an old one!

SEO for Joomla - An Essential Checklist

: Written by Steve Burge Steve Burge; Published: 16 December 2013 16 December 2013

SEO has been a hot topic in Inbound marketing in 2013 - from Google's 100% [Not Provided] keyword to the rebranding of SEO authority moz.

With all of these changes, the future of SEO is somewhat uncertain. Many techniques will likely continue to fall by the wayside as search engines continue to combat "black hat" practices.

Nonetheless, certain best practices have withstood the test of time and will likely not be disappearing any time soon. In fact, as other tactics drop off, the tried and true become even more important in improving or preserving your ranking.

This list details those SEO essentials, and how to implement them on a Joomla! site.

Jumpstart Website Traffic! Starting a Blog on Your Joomla Site

: Written by Steve Burge Steve Burge; Published: 10 December 2013 10 December 2013

Video on building a blog with Joomla

https://www.youtube.com/watch?v=3bqG2iXiQOc

One very common goal I hear from marketers is that they want to drive more traffic to their website. There are many ways you can accomplish this from SEO to PPC, however, one of the most effective strategies is blogging and content creation.

In this blog we are going to cover some tips and tricks to establish a strong blog and grow website traffic.

Learn Inbound Marketing: The Best Online Resources

: Written by Steve Burge Steve Burge; Published: 09 December 2013 09 December 2013

Now that Inbound marketing has been around for a few years, plenty of resources have popped up to help newcomers master the art of effective online marketing.

If you're new to Inbound and need some help understanding concepts like traffic generation, lead nurturing, and conversion optimization, this list of online resources to learn Inbound marketing is for you.

Buyer Lifecycle Stages Explained! [and how to market accordingly]

: Written by Steve Burge Steve Burge; Published: 03 December 2013 03 December 2013

Your customers take quite a journey before they become your customer. It's much more complicated than simply, "I want to buy something and I know exactly from who", especially for those industries with long buying cycles.

It is important to categorize your audience by buying cycle (and persona) because this will help you optimize your marketing and sales approach to best fit the information they want and need for each stage.

In this blog we are going to break down each one of the stages and explain the mindset of each and how to properly market and sell to them.

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