“Content is King.” How many times have you heard it?
It’s paraded around like a map to the holy grail, like some sacred piece of advice that will make all the bricks fall together and reveal the yellow brick road. It’s advice from the wizard, don’t you think? The man behind the curtain spouts out some vague yet wise sounding command and you nod your head, not wanting to say “But I don’t understand, my content is great and yet...yet, something is wrong. Something isn’t bringing people to read it.”