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Wednesday, 30 October 2013

Are you writing "Benefit-Driven" Copy?

Or, are you boasting about your product's features? Believe it or not, it is way harder to write copy for your customers than it is to write copy describing your products. And it is way easier to fall into the trap of "feature-driven" writing than "benefit-driven" copy. Here are some tips to help you know the difference.

When a customer has a problem, you have an amazing opportunity to help him/her out.  If you write "benefit-driven" copy, you certainly stand a higher chance to differentiate yourself from the gazillion providers that are out there competing with you. Why? When a customer realizes that you truly understand his NEEDS or WANTS, you are setting yourself appart.

Written by Roxana Kawas
Thursday, 10 October 2013

We're very happy for Andrew Rogers, CEO of Stackideas, and his team for the release of EasySocial--now available for download.

According to Andrew, "It was a gruelling task of building the next best social networking extension for Joomla with over 14,000 commits. This is proof of how much dedication we had put in to give you only the best tool"  

Andrew shares some of EasySocial's cool features:

Monday, 07 October 2013

You already know that this world is about competition and standing out. To stand out you MUST push your boundaries. Sorry, no other way around--especially if you are in the game of web development / design.

Written by Roxana Kawas
Friday, 04 October 2013

You may be familiar with Seth Godin's best-seller “Purple Cow (Transform Your Business by Being Remarkable)”. If not, I highly recommend you read the 143-pager.

The basic concept behind it is how to differentiate yourself from the rest by being remarkable. If you see a black-and-white cow, there is nothing remarkable about it, BUT if you see a purple-and-white cow, THAT is different! I ask you: “How many purple cows have you seen?”

Written by Roxana Kawas
Wednesday, 02 October 2013

Freelancing is a great way to recognize yourself and become your own innovator. Yet, with the freedom and joy that come with being a free agent, also come challenges. Freelancing is all about connections, with your client first of all, and then with the globe via your client. Establishing good rapport with a client to ensure future business is a MUST if you have to deal with customers directly. Here are some principles to achieve this.

Written by Roxana Kawas
Wednesday, 11 September 2013

 

A New Joomlashack Product

Not sure what template you want? Our NEW Template Clubs make choosing a template an easy proposition. Because with one of our new Clubs you obtain access to ALL our templates for a great and affordable price - starting for $45 for a 3 month Subscription.

Friday, 30 August 2013

Helium, HTML Editor for Joomla

Helium, our new & FREE lightweight HTML Editor is here and ready for download.

Anyone that's read about our Wright Framework knows that we like our products to be light. From it's inception, Helium was no different. This new Joomla Extension was designed to be light, reliable, and simple to install, use, and maintain. The name says it all.

Thursday, 06 June 2013
Mondrian - The Art of Simplicity in a Free Joomla Template

Mondrian is both a Free and Pro Joomla Template

We are delighted to bring you Mondrian, a simple and stunning Joomla template, in its FREE and PRO versions. In Mondrian you have a cutting edge, eye-catching, clean and smooth design that will impress ANY site visitor.  Whether you need a full blown website or just a landing page, Mondrian is the perfect template for you.

Tuesday, 07 May 2013
Wylia BlogImage

Wylia, our newest Joomla template, is here with the sole purpose of wowing your customers with its full-width striking, focal image at the top of the page and a design that comes together and feels just right. The possibilities with Wylia are endless for any business and organization that wants to show-off a portfolio of products. Its sophisticated and cutting-edge visual design allows for any site to have a professional look from day one.

Written by Roxana Kawas
Wednesday, 24 April 2013
Website is ground zero

You can use your Blog to create a more successful website

Last week we published the article titled “Content is Certainly NOT King”, making the point that in today’s world the “king” would be the platform to put your content out there - - e.g. social networks, email campaigns, mobile marketing among others. So, unless you have a platform geared towards presenting your content for others to talk about, it will be very hard to have a competitive edge.

However, the old axiom: “Content is King” is still valid, and always will be. Why? Simply put, if your content is not worthy, followers won’t talk about it. You need to have BOTH, great content on your website AND a solid platform.

Written by Roxana Kawas

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