At Joomlashack we pride ourselves on our technical prowess with Joomla and I think its safe to say we're a pretty intelligent group. So we want to test that. Are you up to the IQ Challenge contest? Don't worry, We're not really going to test your IQ in the way you think. In fact, what we really mean is can you come up with a good search engine optimization question, meaning an "Interesting Question" or IQ that has you stumped and you would like or SEO College Director to solve? And if we can be so bold, we guarantee you we'll answer it with AI (answer with intelligence).
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A Huge Opportunity: SEO for your YouTube videos
In less than a year the number of videos viewed each day on YouTube has grown over 30% to a staggering 4 billion views a day.
No other medium has grown so quickly in such a short time. Can you imagine? 72 hours of video are uploaded to YouTube every minute with over 13 million hours of video uploaded in 2011. With numbers like these, it's no wonder businesses and marketers alike are clamoring to find the best method to leverage YouTube to drive new and existing customers down the sales funnel to merchant bliss.
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What does a kids piano web page have to do with Joomla and good SEO? Continue reading to find out. But first of all let's dig in and provide some context.
Joomla is one of the two most popular CMS (content management systems) currently in use by webmasters, with Wordpress being the main competiton. Many users find that Joomla is actually easier to use right out of the box, and it has proven to be a popular choice among website owners brand new to the world of running a website. The fact that the CMS is so easy to use is what has made it such a popular choice, and there are many standard templates that Joomla users are able to utilize for their website.
One of the benefits of using the Joomla CMS is the fact that most of the standard Joomla templates are designed to be as search engine friendly as possible. Search engine optimization plays a huge role in the success of most websites, as it is the best way to drive traffic to any website according to Dan Maynard, SEO consultant with a Saskatchewan video company.
Chasing the SEO Dragon Tail
If you've ever had the chance to observe a dog's tail or if you were so lucky the tail of a Komodo dragon, you would observe how it wavers from side to side as it moves along. There's no forward motion, only sideway motion.
Having seen a Komodo dragon on the move on TV the other day, conjured up compelling images of another analog, that of the search engine optimization enthusiast trying to get top rankings in the search engines by ingesting gobs of often contravening information from various SEO forums. These forums in some cases are rife with misinformation, albeit for the most part unintended.
The Tale of the SEO Tail
SEO enthusiasts are known to scour the forums looking for tidbits of information that will help them exploit potential loopholes or weaknesses in the search algorithms that could provide a temporal but unfair search ranking advantage. Once the loophole becomes widespread the search engines quickly close up the loophole.
YouTube is the 2nd largest search engine on the Internet only surpassed by Google itself. So if you're not creating videos using YouTube then you're missing out on a marketing opportunity to drive even more traffic to your website.
Many people think that you need to put yourself on camera and talk, which in many cases makes people uneasy in front of the camera. But the truth is you really don't have to be in front of the camera on YouTube in order to be successful. In fact, many marketers and business owners don't put their faces on YouTube.
So how can that be? Quite simply, you can create a PowerPoint or Keynote presentation and records that as a video using such software as Camtasia or if you are using a Mac computer then ScreenFlow. These software programs simply record what's on your display including recording your presentation.
It's really quite easy to record your presentation using these software programs. Once you've recorded your program you can edit what you've captured and then export that as a movie file which you can upload to YouTube.