Inbound Marketing Lead Nurturing 101

There are a lot of different pieces and different buying stages in the Inbound Marketing methodology. But how can you integrate all the pieces together to make a very clear path for prospects to follow? Well there are a few steps to take, but the most important is Lead Nurturing.

In this blog we will take a look at what lead nurturing is and how you can setup lead nurturing campaigns that will make a big impact on your business.

Read more: Inbound Marketing Lead Nurturing 101

How to Improve Email Marketing Metrics: A Beginner's Guide

You've done it! After much planning, editing and testing, you've entered the world of email marketing and sent your first campaign. This momentous event comes with much anticipation, but all of that excitement can be quickly squashed if a campaign yields low metrics. 

Don't give up yet: low metrics are a symptom of small errors that can be easily fixed. Read on to learn how you can improve your email metrics and become an inbox superstar.

Read more: How to Improve Email Marketing Metrics: A Beginner's Guide

Fixing a Broken Captcha in Joomla 2.5 and 3

captchaIf you're like me, you have a "captcha" function on your contact form where your users have to type in the squiggly letters to prove that they're human and not spam bots.

This is a good thing. Using Captchas can greatly reduce the amount of spam you receive. This tutorial shows you how to use captchas with Joomla.

However, many of these forms (including mine) stopped working because Google changed the URL used for ReCaptchas.

This is mostly impacting Joomla 2.5 and 3.0+ sites at the minimum. This fix will be included in the next Joomla 3 release but in the meantime, it's not good to have a broken contact form.

Read more: Fixing a Broken Captcha in Joomla 2.5 and 3

Joomla 3.2 - How to Enable Content History

One of the best new features in Joomla 3.2 is Content History.

This tutorial will show you how to enable the feature if you're upgrading from Joomla 3.1, as well as how to adjust some of its options.

For those that are starting new sites in Joomla 3.2, the feature is enabled by default.

If you want to learn about revisions in WordPress, check out the WordPress revisions guide.

Read more: Joomla 3.2 - How to Enable Content History

Use Your Blog to Drive Sales: An Essential Checklist

Video on building a blog with Joomla


You've heard it a thousand times: you can't do Inbound Marketing without a blog.

But you may be wondering - how does all of that writing translate to an actual boost in your revenue? I've got the answer for you, and I'm also here to provide you with a checklist to take blogging from an annoying task to an invaluable medium for driving sales.

For many, blogging seems like a poor use of a lot of time. By the time you think up a topic, research it, write a post, and promote it, you're looking at 2+ hours invested. And I'll admit it - those naysayers are right.

If you're blogging without a purpose, and if you're not optimizing your blog's structure for lead nurturing, your time will likely be wasted (in terms of tangible ROI). Fortunately, that doesn't have to be the case.

Read more: Use Your Blog to Drive Sales: An Essential Checklist

The New Joomla 3 Template Manager

The New Joomla 3 Template Manager

We've covered the new features in Joomla 3.2 already.

We've given you a rundown of the top 15 features and shown you interviews with the lead developers.

This week, we're going to focus on the new Template Manager.

In the updated Joomla 3.2 Template Manager you can edit files, create files and folders and even create overrides directly inside your admin area.

Read more: The New Joomla 3 Template Manager

The Joomla Developers Introduce You To Joomla 3.2

joomla-32Joomla 3.2 is now available.

This is one of the most interesting releases that Joomla has ever put out. Important new features include an app store and content versioning. 

The Joomla community had the wonderful idea to get the developers involved to introduce the new features.

Here are 7 interviews with some of Joomla's core developers, explaining the new features in Joomla 3.2.

Read more: The Joomla Developers Introduce You To Joomla 3.2

How to Create a Call to Action in Joomla

Inbound marketing is all about positioning your company in the right place, at the right time. If you can make it into that context, your next task is to provide the right information to the people you're reaching.

Calls to action are a critical part of this inbound information process - in this post, we're going to talk about how you can create and display them on a Joomla site.

Read more: How to Create a Call to Action in Joomla

Joomla 3.2 Templates, Joomla 3.5, etc

Browse through all our Joomla Templates using our Demo Template Gallery

Joomla 3.2 was released November 6th, 2013. Our team started testing Joomla 3.2 that same morning and by that afternoon, our team had already tested and made sure 40+ of our Joomla Templates and Extensions worked as promised with Joomla 3.2. Today we have over 37 Joomla 3.2 Templates in addition to several Free Joomla 3.2 Templates.

This is the kind of immediate access to upgrades our customers have grown to expect from the Joomlashack Team.  

Our team was able to accomplish this because they are awesome, and because our templates were created using the nimble, powerful, and versatile Wright Framework.  

Read more: Joomla 3.2 Templates, Joomla 3.5, etc

10 Critical Elements of an Inbound Marketing-Ready Website [Infographic]

Every time you create a Joomla site, you likely go through the same initial process: you determine menu items and navigation, you create categories for those items, and then you draft each item and page. This process is simple, it works, and it gets the content you want on the site.

But as you make the transition to Inbound Marketing via your website, you'll need to think a little differently about the process of creating (or updating) a site. Check out this infographic to better understand the anatomy of an Inbound website. 

Read more: 10 Critical Elements of an Inbound Marketing-Ready Website [Infographic]