5 Tips to Create a High Power Joomla Call to Action

The Inbound Marketing methodology delivers incredible return on relatively simple tactics. At it's core, Inbound gets it's greatest power from just 7 basic functions: social media, SEO, content, calls to action, landing pages, forms, and automation.

One of the least glamourized and most important of these tactics is the call to action, which is the essential step in converting a site visitor to a lead and customer.

On Joomla sites, Calls to Action are often a custom HTML module that prompts a user to click through to a landing page. Once on that landing page, the user can learn more about an offer, fill out a form, and become a valuable lead for your business.

If you're not quite a CTA pro, these tips will help you create Joomla Calls to Action that get the job done:

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How to use Social Buttons on your site?

Once you've constructed your well-designed, responsive website, your users need to be able to spread the word about what they find there. Providing social media buttons is the basic method of encouraging people to share your content with their social media networks, and it's important to understand the best practices for posting these buttons. Here is an overview of social media buttons, to help you get started:

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What came first: the Chicken, the Egg or the Buyer Persona?

So you're beginning to put together a killer inbound marketing campaign. What are the first questions you start asking yourself? Is it about the goals of the campaign, the nitty gritty details, the budget, the deadline?

While those questions all need to be answered, the best place to begin is asking yourself who do you want this killer inbound marketing campaign to reach? You can create amazing content all day, every day, but if you don't know who you want to be seeing and reading it, the battle could already be lost. By targeting everyone, you could essentially be reaching no one. No bueno. Therefore I give you, the buyer persona in inbound marketing.

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Facts and Figures of Marketing Automation [Infographic]

Interested in the world of marketing automation?

This awesome infographic from Capgemini Consulting has some pretty eye-opening figures about how much marketers are investing in Inbound, what it's accomplishing, and more!

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Important Webdesign Trends we've Noticed

No stock photography

The web industry moves so fast that it's no surprise that the web design trends change every year. If you are wondering what this year will bring when it comes to web design and development, it's time to learn some of the top predictions. You'll find that you have already noticed a few of them in use!

No More Stock Photography

Many people see stock photography as cheesy or even spammy, so it's no surprise that no one wants to look at it anymore. If you want people to take your websites seriously, say no to stock photography. Of course, that doesn't mean you should forego images altogether.

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A Winning Strategy Behind Joomla Landing Page Forms

It's probably one of the most delicate points of the conversion process, yet many marketers give it the least amount of thought: The Landing Page Conversion Form. Believe it or not, there is a rhyme and reason for how to develop your Joomla landing page forms for the most success.

Let's take some time to break down the strategy of what makes a good Joomla landing page form and how we can develop yours for maximum success.

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Voyage - A fresh adventure for digital navigation

A new Responsive Joomla 3.2 Template

Voyage is glamorous and flexible responsive Joomla Template. The fresh design will lend itself to an adventurous and intrepid travel, corporate or personal website.

Warm and Vivid Color Look

What would life be without colors? Colors are what bring joy and happiness to our every day activies. Colors permit our imagination and feelings to converge into a marvelous sensation. Sensations mixing warm and vivid colors in Voyage will make your clients feel the freshness in a digital navigation.

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The Inbound Marketing Blogs You Need to Be Reading

Are you looking to learn Inbound marketing? The blogosphere is the absolute best place to get started. This list will show you which educational publications you should be frequenting!

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Key Tips for Creating Your First eBook

As I'm sure you know, one of the main lead conversion drivers in an Inbound Marketing strategy is great quality content. However, if you've never created an ebook before, it can be a bit confusing exactly how to put together your first one.

No worries, in this blog we will cover some of the most common questions and tips to keep in mind when creating your first ebook download.

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The Big Reason Inbound Campaigns Fail

If you're planning to invest in Inbound Marketing, there's something you need to know.

It's not a popular thing for an Inbound marketer to say, and it's not the most motivational thing you'll hear today, but it's important.

Are you ready? OK.

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