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Thursday, 27 February 2014Thursday, 27 February 2014

Once you've constructed your well-designed, responsive website, your users need to be able to spread the word about what they find there. Providing social media buttons is the basic method of encouraging people to share your content with their social media networks, and it's important to understand the best practices for posting these buttons. Here is an overview of social media buttons, to help you get started:

Written by Eddie Tabush
Wednesday, 30 October 2013Wednesday, 30 October 2013

Are you writing "Benefit-Driven" Copy?

Or, are you boasting about your product's features? Believe it or not, it is way harder to write copy for your customers than it is to write copy describing your products. And it is way easier to fall into the trap of "feature-driven" writing than "benefit-driven" copy. Here are some tips to help you know the difference.

When a customer has a problem, you have an amazing opportunity to help him/her out.  If you write "benefit-driven" copy, you certainly stand a higher chance to differentiate yourself from the gazillion providers that are out there competing with you. Why? When a customer realizes that you truly understand his NEEDS or WANTS, you are setting yourself appart.

Written by Roxana Kawas
Monday, 07 October 2013Monday, 07 October 2013

You already know that this world is about competition and standing out. To stand out you MUST push your boundaries. Sorry, no other way around--especially if you are in the game of web development / design.

Written by Roxana Kawas
Friday, 04 October 2013Friday, 04 October 2013

You may be familiar with Seth Godin's best-seller “Purple Cow (Transform Your Business by Being Remarkable)”. If not, I highly recommend you read the 143-pager.

The basic concept behind it is how to differentiate yourself from the rest by being remarkable. If you see a black-and-white cow, there is nothing remarkable about it, BUT if you see a purple-and-white cow, THAT is different! I ask you: “How many purple cows have you seen?”

Written by Roxana Kawas
Wednesday, 02 October 2013Wednesday, 02 October 2013

Freelancing is a great way to recognize yourself and become your own innovator. Yet, with the freedom and joy that come with being a free agent, also come challenges. Freelancing is all about connections, with your client first of all, and then with the globe via your client. Establishing good rapport with a client to ensure future business is a MUST if you have to deal with customers directly. Here are some principles to achieve this.

Written by Roxana Kawas
Tuesday, 07 May 2013Monday, 06 May 2013

 

Webdesign-mistakes1

You've spent countless hours making your website into the best marketing tool it can be. A good website will engage, entertain, and entice your readers to covert. Just make sure you aren't making these common web design mistakes that will totally undermine your efforts and cost you money.

1. Not communicating your intention FAST

You have about 4 seconds to grab your readers' attention – so make those seconds count. These days, people are constantly bombarded with information overload. Your readers will move on pronto unless something makes them want to stay. Don't prattle on and on about your company's goals or embracing innovation in your industry. Tell your reader exactly what you have to offer them and why they want it. Don't leave readers confused about your objective with weak statements that don't really mean anything. Nail it on the head from the get-go with strong, active language. Give your readers a reason to stick around and learn more – and do it quickly.

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