Are you writing "Benefit-Driven" Copy?
Or, are you boasting about your product's features? Believe it or not, it is way harder to write copy for your customers than it is to write copy describing your products. And it is way easier to fall into the trap of "feature-driven" writing than "benefit-driven" copy. Here are some tips to help you know the difference.
When a customer has a problem, you have an amazing opportunity to help him/her out. If you write "benefit-driven" copy, you certainly stand a higher chance to differentiate yourself from the gazillion providers that are out there competing with you. Why? When a customer realizes that you truly understand his NEEDS or WANTS, you are setting yourself appart.
You already know that this world is about competition and standing out. To stand out you MUST push your boundaries. Sorry, no other way around--especially if you are in the game of web development / design.
You may be familiar with Seth Godin's best-seller “Purple Cow (Transform Your Business by Being Remarkable)”. If not, I highly recommend you read the 143-pager.
The basic concept behind it is how to differentiate yourself from the rest by being remarkable. If you see a black-and-white cow, there is nothing remarkable about it, BUT if you see a purple-and-white cow, THAT is different! I ask you: “How many purple cows have you seen?”
Freelancing is a great way to recognize yourself and become your own innovator. Yet, with the freedom and joy that come with being a free agent, also come challenges. Freelancing is all about connections, with your client first of all, and then with the globe via your client. Establishing good rapport with a client to ensure future business is a MUST if you have to deal with customers directly. Here are some principles to achieve this.
Wylia, our newest Joomla template, is here with the sole purpose of wowing your customers with its full-width striking, focal image at the top of the page and a design that comes together and feels just right. The possibilities with Wylia are endless for any business and organization that wants to show-off a portfolio of products. Its sophisticated and cutting-edge visual design allows for any site to have a professional look from day one.
You can use your Blog to create a more successful website
Last week we published the article titled “Content is Certainly NOT King”, making the point that in today’s world the “king” would be the platform to put your content out there - - e.g. social networks, email campaigns, mobile marketing among others. So, unless you have a platform geared towards presenting your content for others to talk about, it will be very hard to have a competitive edge.
However, the old axiom: “Content is King” is still valid, and always will be. Why? Simply put, if your content is not worthy, followers won’t talk about it. You need to have BOTH, great content on your website AND a solid platform.