What Is Social Proof? Powerful, Persuasive, and Awesome - That's What!

Throughout your experiences creating and managing Joomla websites, you may have encountered the term "Social Proof".

Much buzzed about in marketing circles and quickly making it's way into the web design sphere, social proof is the careful art of guiding people to take actions by providing evidence of other people doing the same.

Let's take a look at an example of social proof at work, and discuss how you can incorporate it into your website and Inbound strategy.

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Tripod ~ a portfolio showcase Joomla Template

Tripod a Flat and Gorgeous Photography and Art Showcase

Tripod is a Joomla Template designed for any photographer, artist, creative studio, or marketing agency. Its layout ensures that your landing page starts to promote and showcase your work from the get-go.  Tripod makes it is easy for you to configure a single-scrolling page website and gives your site's traffic a native and intuitive way to navigate through your work. 

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Content Marketing on Joomla: Create a Killer Strategy

One big challenge facing marketers is developing a successful content marketing strategy for their blogs and content downloads on their Joomla website. However, having a solid content marketing strategy is key to ensure that you're driving the right kinds of people to your site and nurturing them down the funnel.

In today's blog you will learn how to develop a killer content marketing strategy for your Joomla site in order to maximize your contents impact.

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How to Come Up With Blog Topics: Untapped and Underrated Resources

According to blogging best practices, we should be publishing at least two blogs per week to stay relevant in search engines and users' minds. That's eight articles per month, or 104 each year.

Coming up with that many blog topics may seem like a hefty task, but don't abandon the blogging ship just yet: I've got a list of resources you can leverage to inspire incredible articles.

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The Anatomy of an Irresistible Content Download

Content offers are the bridge between a website visitor and an engaged lead. In order to effectively orchestrate an inbound campaign, you need to create killer content which people are willing to exchange their (basic) personal information to gain access to.

Let's review what separates blah content downloads from exceptional, and discuss how offers of this nature will fast track you to lead nurturing success.

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EasySocial - Social Networking for Joomla Released!

We're very happy for Andrew Rogers, CEO of Stackideas, and his team for the release of EasySocial--now available for download.

According to Andrew, "It was a gruelling task of building the next best social networking extension for Joomla with over 14,000 commits. This is proof of how much dedication we had put in to give you only the best tool..."  

Andrew shares some of EasySocial's cool features:

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Inbound Marketing Best Practices: Thank-You Pages that Rock

Congrats! You managed to convert a lead on one of your content offers, however, at this point in the process is typically where most marketers drop the ball.

The thank you page after a lead converts on an offer is a critical time and a huge opportunity for you to continue that engagement. In this blog we are going to take a look at how to construct a rocking thank you page that converts.

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Are You Stuck in Your Comfort Zone?

You already know that this world is about competition and standing out. To stand out you MUST push your boundaries. Sorry, no other way around--especially if you are in the game of web development / design.

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How to Lead Nurture: The Essential Traits of Effective Campaigns

Nurturing leads seems like a pretty straightforward concept: a business captures a user's information via form, and creates an email campaign geared around converting that individual into a customer.

But what does that process actually look like? What separates so-so lead nurturing from winning nurturing that actually converts?

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Are You Creating "Purple Cow" Sites?

You may be familiar with Seth Godin's best-seller “Purple Cow (Transform Your Business by Being Remarkable)”. If not, I highly recommend you read the 143-pager.

The basic concept behind it is how to differentiate yourself from the rest by being remarkable. If you see a black-and-white cow, there is nothing remarkable about it, BUT if you see a purple-and-white cow, THAT is different! I ask you: “How many purple cows have you seen?”

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