SEO for Joomla - An Essential Checklist

SEO has been a hot topic in Inbound marketing in 2013 - from Google's 100% [Not Provided] keyword to the rebranding of SEO authority moz

With all of these changes, the future of SEO is somewhat uncertain. Many techniques will likely continue to fall by the wayside as search engines continue to combat "black hat" practices.

Nonetheless, certain best practices have withstood the test of time and will likely not be disappearing any time soon. In fact, as other tactics drop off, the tried and true become even more important in improving or preserving your ranking.

This list details those SEO essentials, and how to implement them on a Joomla! site.

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Civic - A flexible & powerful template!

A new Responsive Joomla 3.2 Template

Civic is a flexible & powerful fully responsive Joomla Template. The clean and minimalist design will lend itself for an avant garde corporate website.

Featuring a Full Screen Video Slideshow

If a picture paints a thousand words, then a short video must paint ten thousand. The vesatility and the amount of information one is able to communicate with this feature is practically limitless. A video in the slideshow will grab the attention of your visitors immediately and get them to spend more time at the site from the get go. If you are not a video fan, you can also use a full width landing page slider too.

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Jumpstart Website Traffic! Starting a Blog on Your Joomla Site

One very common goal I hear from marketers is that they want to drive more traffic to their website. There are many ways you can accomplish this from SEO to PPC, however, one of the most effective strategies is blogging and content creation.

In this blog we are going to cover some tips and tricks to establish a strong blog and grow website traffic.

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Learn Inbound Marketing: The Best Online Resources

Now that Inbound marketing has been around for a few years, plenty of resources have popped up to help newcomers master the art of effective online marketing. 

If you're new to Inbound and need some help understanding concepts like traffic generation, lead nurturing, and conversion optimization, this list of online resources to learn Inbound marketing is for you.

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Why should you learn Drupal?

Why should you learn Drupal?

Drupal has become, over the past years, one of the most favorite CMS large corporations choose for their enterprise solutions.  The word spread out there says that Joomla has not yet fullfilled this space in some ocassions (even though many of us know this is not true). 

There is demand for Drupal Pro's

Take a look at the IT want-ads and they will tell you that big corporations and Drupal service integrators need Drupal pro's.  A good thing for Drupal developers out there is that corporations are paying extremely well for experienced web developers.

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Buyer Lifecycle Stages Explained! [and how to market accordingly]

Your customers take quite a journey before they become your customer. It's much more complicated than simply, "I want to buy something and I know exactly from who", especially for those industries with long buying cycles.

It is important to categorize your audience by buying cycle (and persona) because this will help you optimize your marketing and sales approach to best fit the information they want and need for each stage.

In this blog we are going to break down each one of the stages and explain the mindset of each and how to properly market and sell to them.

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7 Critical Factors for Positive User Experience in Restaurant Websites

It's Friday night and you are hungry. You've gotten sick of all your local hangouts and are ready to try something new. You remember an interesting looking spot that you passed on your way home.

Unfortunately, once you've typed the name into your search bar and clicked into the restaurant's website, you're greeted with obnoxious mariachi music and an abundance of dancing tacos.

The one thing you can't find? The menu. Guess where you're NOT going for dinner.

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Inbound Marketing Lead Nurturing 101

There are a lot of different pieces and different buying stages in the Inbound Marketing methodology. But how can you integrate all the pieces together to make a very clear path for prospects to follow? Well there are a few steps to take, but the most important is Lead Nurturing.

In this blog we will take a look at what lead nurturing is and how you can setup lead nurturing campaigns that will make a big impact on your business.

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How to Improve Email Marketing Metrics: A Beginner's Guide

You've done it! After much planning, editing and testing, you've entered the world of email marketing and sent your first campaign. This momentous event comes with much anticipation, but all of that excitement can be quickly squashed if a campaign yields low metrics. 

Don't give up yet: low metrics are a symptom of small errors that can be easily fixed. Read on to learn how you can improve your email metrics and become an inbox superstar.

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Use Your Blog to Drive Sales: An Essential Checklist

You've heard it a thousand times: you can't do Inbound Marketing without a blog.

But you may be wondering - how does all of that writing translate to an actual boost in your revenue? I've got the answer for you, and I'm also here to provide you with a checklist to take blogging from an annoying task to an invaluable medium for driving sales.

For many, blogging seems like a poor use of a lot of time. By the time you think up a topic, research it, write a post, and promote it, you're looking at 2+ hours invested. And I'll admit it - those naysayers are right.

If you're blogging without a purpose, and if you're not optimizing your blog's structure for lead nurturing, your time will likely be wasted (in terms of tangible ROI). Fortunately, that doesn't have to be the case.

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