The Essential List of Inbound Marketing Key Terms

If you want to be a great Inbound marketer, you'll need to fully educate yourself on the ins and outs of the Inbound methodology. Just like you would with any other new subject, the best way to learn Inbound is to start with the basics.

This article lists the essential, basic Inbound Marketing key terms you'll need to start thinking about when preparing to develop an Inbound strategy. 

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Driving Traffic to Content Downloads on your Joomla Site

So you've spent a great deal of time creating an amazing eBook that you're excited to release. You are just putting the finishing touches on it, but now what? Well the reality is, when you're finished putting together you ebook only half of the work is done. The other half is promoting the ebook to drive conversion.

In this blog we will take a look at a number of different ways to help promote your ebooks and drive interest and conversions.

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What is a Buyer Persona?

Buyer personas: you hear about them everywhere in the Inbound world. From strategy development to lead nurturing to advocacy, buyer personas are constantly credited as the heart of Inbound marketing tactics. But what is a buyer persona, really? And how do you create one?

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A Content Marketing Strategy For Lead Conversion

If you're reading this, you probably understand that great quality content is now an extremely important part of any marketing strategy. However, simply writing content to have content is not the smartest strategy.

There is a "rhyme and reason" to what topics to write about. In this blog, we will take a look at what factors you need to consider when developing your content strategy to help drive lead conversion.

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10 Ways to Uncover the Content Your Audience is Looking For

Pop quiz: what compliments your blogs, triggers your lead nurturing campaign, informs your audience, AND positions you as an authority in your space?

If you said content, you're right! With how essential content is to Inbound success, it's unfortunate that so many marketers struggle to come up with quality topics. 

If that sounds like you, don't despair. We've compiled a list of go-to resources for uncovering the subjects your audience cares about, and you'll have no problem writing about:

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6 Essential Components of Winning Homepages

Designing a homepage is among the most important and most dreaded responsibilities online marketers take on.

Use this list of essential homepage components when building a new homepage or revamping an old one!

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SEO for Joomla - An Essential Checklist

SEO has been a hot topic in Inbound marketing in 2013 - from Google's 100% [Not Provided] keyword to the rebranding of SEO authority moz

With all of these changes, the future of SEO is somewhat uncertain. Many techniques will likely continue to fall by the wayside as search engines continue to combat "black hat" practices.

Nonetheless, certain best practices have withstood the test of time and will likely not be disappearing any time soon. In fact, as other tactics drop off, the tried and true become even more important in improving or preserving your ranking.

This list details those SEO essentials, and how to implement them on a Joomla! site.

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Civic - A flexible & powerful template!

A new Responsive Joomla 3.2 Template

Civic is a flexible & powerful fully responsive Joomla Template. The clean and minimalist design will lend itself for an avant garde corporate website.

Featuring a Full Screen Video Slideshow

If a picture paints a thousand words, then a short video must paint ten thousand. The vesatility and the amount of information one is able to communicate with this feature is practically limitless. A video in the slideshow will grab the attention of your visitors immediately and get them to spend more time at the site from the get go. If you are not a video fan, you can also use a full width landing page slider too.

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Jumpstart Website Traffic! Starting a Blog on Your Joomla Site

One very common goal I hear from marketers is that they want to drive more traffic to their website. There are many ways you can accomplish this from SEO to PPC, however, one of the most effective strategies is blogging and content creation.

In this blog we are going to cover some tips and tricks to establish a strong blog and grow website traffic.

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Learn Inbound Marketing: The Best Online Resources

Now that Inbound marketing has been around for a few years, plenty of resources have popped up to help newcomers master the art of effective online marketing. 

If you're new to Inbound and need some help understanding concepts like traffic generation, lead nurturing, and conversion optimization, this list of online resources to learn Inbound marketing is for you.

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