The Inbound Marketing methodology delivers incredible return on relatively simple tactics. At it's core, Inbound gets it's greatest power from just 7 basic functions: social media, SEO, content, calls to action, landing pages, forms, and automation.
One of the least glamourized and most important of these tactics is the call to action, which is the essential step in converting a site visitor to a lead and customer.
On Joomla sites, Calls to Action are often a custom HTML module that prompts a user to click through to a landing page. Once on that landing page, the user can learn more about an offer, fill out a form, and become a valuable lead for your business.
If you're not quite a CTA pro, these tips will help you create Joomla Calls to Action that get the job done: