Joomla in the Enterprise with Sears

joomla and searsCory Webb used to run a Joomla design shop, but since last year he's been working for Sears.

His role at Sears is to manage an internal Joomla website for over 1000 Sears associates.

In this video, Cory talks about the server architecture, workflows and user authentication methods used to power this Joomla site.

Some of the tools he talks about include Jenkins CI server, GitHub, JomSocial, Easyblog, and AcyMailing. Cory discusses how a lot of these tools can be used in non-enterprise websites.

Read more: Joomla in the Enterprise with Sears

Hook 'Em and Sink 'Em: Examples of Effective Landing Pages (And Why They Work)

There is no shortage of landing pages on the web. From eCommerce to news to lifestyle sites, there remain very few name brand sites that haven't caught on to the idea of directing action with strategic landing pages. 

Still, many newbies are unsure what differentiates an OK and a great landing page. While there are countless wonderful articles out there about the guidelines for creating a killer landing page, I always find it best to learn by example.

Thus, here's a look at some effective landing pages, and a quick assessment of what they're doing right:

Read more: Hook 'Em and Sink 'Em: Examples of Effective Landing Pages (And Why They Work)

The Top 5 Inbound Marketing Myths - Debunked

Inbound has literally taken off since it stepped on the scene. You've probably seen it mentioned online, heard about it at conferences, and maybe even done some research yourself.

And you're not alone - the word is out about Inbound Marketing, and people are looking to find out more.

We can see this clearly evidenced on Google trends, which shows an incredible spike in search interest for the term "Inbound Marketing" over the past seven years:

Read more: The Top 5 Inbound Marketing Myths - Debunked

How to Pick the Right Social Networks to be Active On

As a marketer, or even a small business owner (in that case you probably play the role of the marketer too) it can be a little overwhelming when deciding which social networks you need to be active on.

So, stop stressing out and repeatedly asking yourself these dreaded questions - Do I need to be on every single social network out there? Is having a presence on all of them that valuable? Do I have enough time for all of this?

Let's talk about where you should start.

Read more: How to Pick the Right Social Networks to be Active On

A Joomla Core Developer Introduces You to Joomla 3.3

joomla 3.3Over the next few weeks we're going to be publishing videos of some great presentations from Joomla Day Atlanta.

The event featured some really excellent Joomla and PHP presentations.

This week we showcase Michael Babker from the Joomla core team. His presentation was called "Looking at Joomla! 3.3" and he talks about what's new in the latest version of Joomla.

Micheal makes a major announcement at the 14 minute mark, so be sure not to miss that.

Read more: A Joomla Core Developer Introduces You to Joomla 3.3

Display Tweets in Joomla with SP Tweets

twitterWe often get questions from OSTraining members wondering how to show tweets on their site.

Twitter doesn't make it particularly easy to do this. Certainly there are no YouTube-style embed codes for multiple tweets.

For Joomla sites, we recommend the SP Tweet extension to make the process easier.

In this tutorial, we'll show you how use SP Tweet to automatically display your tweets inside a module.

Read more: Display Tweets in Joomla with SP Tweets

The Best Content Download Ideas You've Missed

Those who are familiar with Inbound marketing know that content plays an essential role in the success of any campaign. 

If you're new to the world of content marketing, you may be unsure what to write about. If you're a veteran, your idea well may be running dry. 

Either way, I guarantee you'll find some inspiration in the content download ideas below:

Read more: The Best Content Download Ideas You've Missed

3 Tips for an Effective Landing Page

Whether users are browsing via mobile or desktop, having a striking and easily understood landing page is vital for your clients' site and or business. The landing page is the first exposure to the site. As such, it's your opportunity to communicate the client's brand in a way that's memorable and useful. Here are some tips for creating a useful and unforgettable landing page that enables the site's traffic to navigate it as you intended while it acomplishes your client's objectives: builds their brand, generates leads, and increases their visibility.

Read more: 3 Tips for an Effective Landing Page

Call to Action Placement on Your Joomla Website

You hear about call-to-actions all the time. If you work in this industry, you probably hear, "what's the call-to-action," "where is the call-to-action," "we need a stronger call-to-action" on a regular basis. And, it makes sense, having a fully successful website revolves around them.

The whole purpose of a call-to-action is to get your visitors to do something other than just stop by your site. call-to-actions are the link between a page with information that your visitors are interested in, to a page with a higher value offer on it to help convert visitors into leads.

But where is the best placement of your call-to-actions on your Joomla website to get those visitors to notice and take action? Let's explore.

Read more: Call to Action Placement on Your Joomla Website

4 Videos to Get Anyone Started With Hikashop

hikashopHikaShop is our favorite Joomla shopping cart for Joomla.

HikaShop is fully integrated with Joomla and you can get started very quickly. However, if you need a powerful shopping cart with complex features, Hikashop can do that too.

In this tutorial, we have four videos to get you up and running with Hikashop.

If you want to go further, we have a 20 video training class on Hikashop.

Read more: 4 Videos to Get Anyone Started With Hikashop